Management of Fashion and Luxury Companies

Aarushi Upreti
Last Update May 21, 2021
luxury-brands-report-1-638 (1)

About This Course

Start Date: 1st June 2021

Timings: 7:00 PM to 9:00 PM   (IST)

Days: Monday to Friday

Next Session Start Date:

Course Summary: Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.

Course Detailed Description: Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.


Learning Objectives

Strategic management, business model, luxury goods and brand management.

Target Audience

  • Who wants to strengthen their brand image and management in their respective brands or startups.



What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics

The Evolution of Business Models: From Designers to Fast Fashion Retailers

Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

Retail Identity and Retail Management: the Customer’s Experience Within a Mix of Channels. The Future of Fashion E-tailing.

Your Instructors

Aarushi Upreti

9 Courses
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2 Students
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Duration 20 hours

Material Includes

  • Course Material
  • Live Session

Enrolment validity: Lifetime

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