About This Course
Start Date: 1st June 2021
Timings: 7:00 PM to 9:00 PM (IST)
Days: Monday to Friday
Next Session Start Date:
Course Summary: Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.
Course Detailed Description: Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.
- Who wants to strengthen their brand image and management in their respective brands or startups.